Modern Customer Experience for Retail and Consumer Goods

The purchasing power is increasing steadily and the market expands yearly, aspects that bring both challenges and opportunities for the businesses.

At the same time, digital channels and consumer behavior have transformed the shopping experience, presenting many more moments of truth where a consumer’s business can be won or lost. One area in particular is struggling: marketing. Just about every company is trying to crack the code on leveraging advertising and marketing together more effectively and efficiently to address the moments when a consumer can be influenced. Analytics is always top of mind, especially basing decisions on a 360 degree view of the consumer.

What we find is that leaders approach this from the point of view of the consumer journey. The question is: how do you take marketing from where it is today with owned, earned and paid media typically living in silos, to a unified approach geared around the consumer’s experience?

The Chamber of Commerce and Industry of Romania (CCIR), together with Oracle Romania and ETA2U initiate such a platform at Romexpo’s City Hub, through which the companies will  be able to facilitate and consolidate business-to-business relations, adapted to a progressive market economy, in a European and global context.

At our first meeting, which will reunite up to 100 executives in the Retail and Consumer Goods industry, we aim to share best practices & insides in relation to the approach businesses should have towards customer experience.

The highlights include: trends of the retail and consumer goods industry, customer acquisition and engagement for Retail and Consumer Goods and opportunities brought by the Oracle Loyalty Cloud.

Kindly register by submitting your details via this registration form, until 08.10.2017.