Publicat pe 11/12/2019

Romexpo becomes the first Unsmoke space in Romania

 

Bucharest, December 10^th, 2019: Only a few weeks after the official launch of the Unsmoke Romania campaign, Philip Morris Romania announces the signing of the partnership with ROMEXPO. The leader of the Romanian industry of fairs and exhibitions in our country joins the promise of Philip Morris to build a smoke-free future.

Launched in November, Unsmoke Romania is the first anti-smoking campaign launched in our country by a tobacco company and is part of Philip Morris’s Unsmoke Your World initiative in several countries. The message of the campaign is as simple as possible:

If you don’t smoke, don’t start.

If you smoke, quit.

If you don’t want to give up, make a change.

This is an approach that is equally addressed to smokers and non-smokers to start a conversation about the options that smokers have to eliminate smoke from their lives.

ROMEXPO, the largest exhibition space in Romania with an area of over 100,000 square meters and approximately one million visitors annually, responded to Philip Morris Romania’s proposal to open an honest conversation about the effects of smoking.

“The primer objective of CCIR is to create a climate of trust between companies, and Romexpo’s role is to be the platform for meeting between companies, on the one hand, and between companies and consumers, on the other. We are pleased to be able to present Romexpo as a long-distance partner and that beyond being an exhibition space, Romexpo is proof that in Romania things can be done well. The institution I represent has always encouraged investments in research and development coming from the private environment, these helping the development of society and the business environment. Public-private partnerships are signs of the normality of a company, and the partnership with Philip Morris goes beyond an image association, being an attempt to encourage the company to make better choices” said Mr. Mihai Daraban, president of the Chamber of Commerce and Industry. Romania.

“I am proud that ROMEXPO has accepted our proposal. It is important for a company like Philip Morris that has invested over $ 6.5 billion in research and development of smoke-free products that are better alternatives for smokers around the world, to have strong partners who understand our mission. Access to information is essential to help smokers make the best choice for them, and the partnership with Romexpo is a natural approach to informing and educating hundreds of thousands of annual visitors to space”, said Mr. Branislav Bibic, Managing Director of Philip Morris Romania.

The partnership between Philip Morris and Romexpo is a unique concept in Romania, an approach that takes from the values of both companies to provide customers and visitors with access to innovative experiences and products, to the highest quality standards. The partnership aims to create a smoke-free space and an honest dialogue about reducing the risks associated with smoking. This highlights the role of informing the participants in the Romexpo exhibitions and fairs about the risks associated with smoking and at the same time about the less harmful alternatives to smoking and about the benefits and results of the science that underpin these products.

Thus, visitors find from the entrance that this space is part of the Usmoke Romania campaign, and in various areas, they find details about smoking alternatives and informative materials.

Romexpo, the leader of the Romanian industry of fairs and exhibitions

The Chamber of Commerce and Industry of Romania is the majority shareholder of the Romexpo Exhibition Center, constantly contributing to its development and modernization. The Romexpo Exhibition Center covers a total area of 100,000 square meters and, in addition to the spaces specially dedicated to fairs and exhibitions, offers companies a number of 6 rooms, ideally positioned and used for any kind of business event. Romexpo customers receive high-quality services, aligned with the market requirements outlined by the major event organizers in Romania and Southeast Europe, being the most popular and sought-after meeting place between companies and their audience. Every year, through involvement and professionalism, the Romexpo Exhibition Center manages to be a point of opening the Romanian market abroad and to offer an exchange of experience beneficial for the Romanian economy.

Philip Morris International: Building a smoke-free future

Philip Morris International (PMI) is transforming the tobacco industry to create a smoke-free future and, finally, to replace conventional cigarettes with smoke-free products for the benefit of adults who would otherwise continue to smoke, of the company, its company, and its shareholders. PMI is an international leader in the tobacco industry and deals with the manufacture and marketing of cigarettes, smoke-free products, and related electronic devices and accessories, as well as other nicotine-containing products on markets outside the US. PMI is building a new category of smoke-free products, which, although not risk-free, are a much better choice than continuing traditional smoking. Through multidisciplinary efforts in product development, state-of-the-art technology and top scientists, PMI aims to ensure that its smoke-free products meet the preferences of adult consumers as well as rigorous regulatory requirements.